My career has taken me through the heart of some of the most innovative companies in tech and design, including Mailchimp, Dropbox, Squarespace, and more. I’ve also partnered with industry leaders like Google, Airbnb, and Netflix to elevate their storytelling and brand development.

Throughout, I’ve had the privilege not only of building brands, but also of building and leading teams that reshape industries and redefine sectors.

I lead with vision, always starting from the inside out.

To me, branding is more than logos and aesthetics—it’s about uncovering the unique truth at the core of every business and amplifying it so powerfully that it becomes magnetic.

I’ve built brands from the ground up, guided companies through transformative rebrands, and established design organizations that deliver more than just beautiful work. Together, we alchemize mundane narratives into aspirational brands that set the pace for their industries.

My teams are known for their high performance, collaborative spirit, and ability to turn straw into gold. Whether launching a new product, repositioning a company, or scaling a design team, I focus on finding the truth of who a company is and narrowing the gap between vision and the status quo.